Toronto, Canada (25 April 2022) – In less than two weeks women riders will take to the world's roads to join in on the 16th International Female Ride Day® (IFRD) and synchronized “Just Ride!” day action, Saturday 7 May. Their languages may be different, so may their cultures, but thousands of women enthusiasts around the world plan to demonstrate their unified camaraderie and passion for motorcycling, and powersports!
IFRD occurs on the first Saturday of May every year in 120 countries. The movement brings women together through the common platform of motorcycling and powersports – no matter the brand, form, or style. IFRD spotlights the many women who ride as well as dispels stereotypical perceptions of women in motorsport and powersports while advancing gender parity within the sport.
IFRD Photo Share Gallery and Sweepstakes
Women who upload their ride day photo in the IFRD photo gallery will be entered to win amazing prizes donated by IFRD partners and industry. The yearly IFRD gallery on its own is cherished by the women who celebrate the day. All take great pride in representing and sharing their captured IFRD moments from their local regions and cities. These images represent an unparalleled connection and bond for all to see.
IFRD encourages women to share their International Female Ride Day® stories and photos on social platforms using the hashtags #internationalfemalerideday and #ifrd2022. Their stories will be featured on both MOTORESS social platforms and the IFRD Facebook page alongside stories from other women around the world.
#FocusFemaleForward
The theme Focus-Female-Forward introduced in 2021 will be carried forward for 2022 and the 16th edition. Focus-Female-Forward champions parallel action alongside the long running IFRD call to action of “Just Ride!” Its action highlights and celebrates the many numbers of women who enjoy motorcycling, motorsports and powersports. Focus Female Forward with hashtag, #focusfemaleforward will add emphasis to the women’s ride day goals, with the intent of keeping women at the forefront in all related activities.
About International Female Ride Day®
International Female Ride Day® is a globally synchronized ride day for women motorcycle riders and women powersport enthusiasts. Referred to as a “movement” by its participants, its call to action, “Just Ride!” asks women to be on their motorcycles or powersports vehicles on the first Saturday of May each year. Created in 2007 by Vicki Gray, a lifetime motorcycling advocate, road, and race instructor – with the purpose to profile and highlight the many diverse women enjoying the activity of motorcycling. Its mission, among several, is to that of building awareness and parity for women globally across all forms of motorsport and powersports. IFRD simultaneously encourages other women to take up the activity. The event is managed under the MOTORESS® canopy.
FOR MORE INFORMATION VISIT:
IFRD Partners Include: Polaris Inc.; Indian Motorcycles; Can-Am BRP
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MEDIA CONTACTS:
Ashley Miller: General PR/Communications International | info@motoress.com
Vicki Gray: Founder IFRD | Vicki@motoress.com
