As a woman rider and Motorcycling for Women advocate – or better yet, complete fanatic- (everyone should be on a motorcycle!); the year ahead appears exciting for women riders. The upcoming 6th International Female Ride Day on 4 May is not long away. A world of women riders is expected to once again take part. And later on in the year, the AMA Women and Motorcycling Conference is scheduled. 2011 gave women motorcyclists more firsts in motorsports, race wins, touring mileage achievements and certainly individually measured attainments than years before.
The industry at large will continue it’s interest in the female rider demographic- the last under developed riding frontier- along with today’s youth. They’ll be creating ever more ‘buzz’ in our direction as they continue to market to women and place strong media spin toward our gender. The boomer has fizzled out – today’s woman is not seeking ‘empowerment’ but new experiences- as has been the case for most of the past decade! Even women of the late 1800’s /early 1900’s were then also thrilled to ride a “powered” bicycle. Today’s women also seek adventure, mental challenge/growth, distractions and plain ole’- fun!
This year marks my 29th celebration of the year I discovered motorcycling; became a licensed motorcyclist! I personally have so many riding plans -still, including a few races this year! Would you believe I’ve never during all these years given up motorcycling or taken a pause from it including- not owning a motorcycle outside of a few months when I relocated continents? And three decades later, I continue to work for the day when women are no longer a phenomenon in motorcycling but the norm or even the dominate gender! And I think we’re getting closer!
MOTORESS promises to continue thrilling you in 2012!
The MOTORESS New Year’s resolution: to ensure MOTORESS continues providing the best product (content), support (education) and service (information) to our readers /customers while maintaining our core guidelines of “Connecting Women with Motorcycling!”
Looking forward to riding with you once again throughout 2012!