“Girls know…where there’s a Bultaco there’s a man!”. . . reads the title of a motorcycle advert I came across. The advert is from the ‘60’s—are you as amused as I am? I found myself laughing aloud.
These earlier era motorcycle advertisements are time markers of “then” mentalities and social values; reminders of how women have moved steadily forward in motorcycling. Manufacturers still place their majority appeal to the guys and we can’t fault them, we’re still the smaller demographic. However more than ever before, manufacturers today DO slot in a few focus campaigns directed at women, thank goodness we’re seeing progression. “Girls may not understand Bultaco’s Campera, but they understand men. And the fact that the Campera has a very comfortable saddle!” as stated in the advert content. Well, today we do understand the ‘machine’, thank you very much.
By the way had you heard of the Bultaco motorcycle? It originates from Spain and dates back to 1958. Bultaco’s founder Franciso Paco Bulto was originally the director and partner of the former Montesa Motorcycle Company (founded in 1944). Montesa was an avid motorcycle racing focused company. Most of their motorcycles had their intro debut’s in racing/motorsport. Paco Bultó parted ways with Montesa creating his own company and brand BULTACO. The name came from combining the first four letters of his surname “Bultó” with the last three of his nickname “Paco”.
So many brands throughout the world – that were then – truly fascinating!