Three years after the launch of their first helmet, Atelier Ruby Helmets has opened a flagship boutique: Unique and Discreet, A Destination for Connoisseurs.
When inside the new boutique you will encounter the complete Ruby collection, including limited editions art editions and one-of-a-kind helmets, plus a small “cabinet des curiousites”- housing a curated selecting of items which reflect Ruby’s universe and demanding aesthetic.
The boutique at #1 rue Herold provides a venue for the avant premier of new products and an opportunity to make an appointment to discuss created creating your own ‘costume’ personalized/ customized helmet.
The Ruby Boutique is also host to a changing display of exceptional motorcycles currently on view are a beautifully restored 1937 Velocette Mac and Basil; the incredible 1930 Brough superior SS100 racer and both of these are for sale!
Designed entirely by Jérôme Coste. The interior is a room-size expansion of the brand’s retro futuristic chic Aesthetic. A pure space where quilted cardinal leather (as found inside the Ruby helmet) and dark oak meet machined riveted aluminium stream lined furniture: the embrace of natural and mechanical worlds in intimate harmony.
Mankind and machine Ruby’s raison D’etre.