BMW Motorcycles Partners with Bloomingdale’s For Fashion Campaign

BMW Bloomingdales MOTORESS

Women motorcycle riders here’s your chance to win your own BMW motorcycle! BMW Motorcycles is revving up Bloomingdale’s fall fashion campaign by featuring the BMW R1200 R worth $15,675. It’s featured in the men’s department (but we all have men to shop for right?) at Bloomingdale’s stores nationwide, inside the fall men’s catalogue, and in the store windows of Bloomingdale’s flagship store on 59th St. in Manhattan, NY.

Shoppers will also have the opportunity to win their very own bike – both in-store and online (no purchase necessary but you must be USA resident)
Enter once before September 16, 2012!

“Partnering with Bloomingdales is a natural extension of the BMW brand as both a cultural and product icon,” observed James Callahan, Marketing Communications Manager, BMW Motorrad USA. “For decades, our bikes have been featured in films, music videos, magazine photo shoots and special events. From James Bond to “Jay Leno’s Garage” and the recent Summer Olympics, BMW motorcycles are seen and ridden ‘round the globe.”

Bloomingdale’s new “On the Road” shops for guys on-the-go celebrate the “moto trend” with cool travel essentials like leather fingerless gloves, hooded knits, leather totes, cool tees, and the opportunity to check out the BMW R 1200 R Classic in person.


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