Last Update: 28 October 2021
Moto Guzzi e-commerce site has been introduced! It was created to meet the demands of enthusiastic motorcyclists and existing “Guzzisti”! And as this year Moto Guzzi USA celebrates the brand’s 100th Anniversary were keen to launch an e-commerce site which provides contemporary solutions to changing retail challenges. The site is further supported by a dealer network that fulfils all orders, guaranteeing a more seamless approach without losing the personal and passionate dealer dedication, known by Moto Guzzi’s Proud Owners.
Already since 2021 has posed some new challenges for dealerships in terms of retail, including the strong demand of new vehicle purchases Moto Guzzi customers seek new ways to shop and confirm their orders.
Following the demand of prior pre-order campaigns, managed online, customers have confirmed the benefit and convenience of online resources to support their purchase decisions. Additionally, the e-commerce solutions have grown awareness and interest in authorised Moto Guzzi accessories, as well as apparel and technical riding gear.
Moto Guzzi E-Commerce For Purchasing Solutions
“Moto Guzzi is one of the most storied brands in all of motorcycling,” explains Mario Di Maria, President and CEO of Piaggio Group Americas, “with such a strong history, we prioritised bringing these purchasing solutions online to better serve our customers, and the brand, as we celebrate our most exciting years yet. This is an important and appropriate step to strengthen our dealer network and increase their ability to serve customers, providing tools to satisfy their individuality and passion before they even step into the dealership.”
With the addition of an online retail platform, Moto Guzzi USA supports the needs of future owners with resources to shop models and accessories, customizing their purchase experience, and ultimately connecting with a dealership that can manage their needs with clear direction, and in a timely manner from a digital storefront accessible 24/7.
As a tool to prospective owners, and authorised Moto Guzzi dealerships, the Moto Guzzi online store can assist in qualifying customers for finance options and current sales promotions, allowing dealerships to anticipate stocking needs before inventory even leaves their dealership.
Visit the Moto Guzzi e-commerce site and happy shopping!
