Last Update: 24 January 2025
Welcome Can-Am, BRP for 2023 as International Female Ride Day® (IFRD) official partner! Can-Am BRP came onto the IFRD partner collective team as supporter for 2020 and full partner for 2021 and 2022. Now for the fourth year, team Can-Am / BRP continues efforts as IFRD official Partner strengthening their intent and support in IFRD initiatives and shared visions!
Can-Am BRP Partner International Female Ride Day
Headquartered in the Canadian town of Valcourt, Quebec, BRP has been reimaging the way you access the world since 2003 and beyond. Building on a tradition of ingenuity and intense customer focus that go all the way back to 1937, BRP operate manufacturing facilities in Canada, the United States, Mexico, Finland, Austria, and Australia.
Can-Am is extremely proud to once again be a corporate partner of the International Female Ride Day for 2023 and support this global movement. With the largest female presence of any powersports manufacturer and programs like Women of On-Road Can-Am is committed to breaking down barriers and opening the open road to all. We look forward to celebrating this amazing event and empowering the next generation of female riders.” ~ Martin Ehtier, Can-Am Marketing Director
The BRP portfolio of industry-leading and distinctive products comprises Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am On- and Off-Road vehicles, Alumacraft, Manitou, Quintrex and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. BRP support their product lines with dedicated parts, accessories, and clothing to fully enhance your riding experience.
Can-Am’s Women of On-Road Success
As an IFRD Partner, the Can-Am Women of On-Road (WOOR) programs equally celebrate huge successes! Since its launch, the program has been giving back to its amazing community of female riders, supporting female-focused riding initiatives across the globe, with a focus on North America. In 2022, WOOR supported 12 distinct causes, including organised rides and rallies for women, a women’s motorcycle festival, female-focused charities, and other initiatives that support women who love to ride. The impact and results are phenomenal, and the recognition is undeniable, with nearly 20 awards that celebrate the success of the program in 2021. Can-Am is leading the charge with retail volume amongst women doubling in less than 2 years. In fact, more than 38% of current Can-Am Ryker owners are female
The IFRD partnership and supporter relationships are for suitable organisations, brands or manufacturers just like BRP Can-Am who share parallel principles and a focus on helping forge along with us, a female rider-friendly world. These partnerships and collaborations assist us in doing the work required to run IFRD – in over +120 countries! – and equally demonstrating shared support going forward.
Join us again in welcoming BRP Can-Am once again and get ready with us, as we prepare for the 17th edition of International Female Ride Day!
Visit Can-Am BRP
To find out more about Can-Am On-Road including vehicle lineup, accessories, and product specs, as well as the numerous programs in place to empower and support their passionate owners’ community, go to www.CanAmOnRoad.com or join the Women of On-Road Facebook Group
