Last Update: 10 February 2024
Announcing the 2021 and 15th edition International Female Ride Day® (IFRD) logo. This is the icon to display on your social platforms, your website and so forth. By displaying the IFRD icon you’ll flag the unity shared across all cultures on this one day! The 15th edition of IFRD is on Saturday, 1 May, 2021. IFRD is the world’s largest and only women motorcycle rider and powersports event which is also synchronized across all borders and all cultures!
What Changed?
You might notice that outside of the year and date, nothing much has changed on the IFRD icon. And that’s true! The IFRD logo is a standard design- a trademarked icon.
There will be a special limited edition 15th anniversary t-shirt design.
Stay tuned!
15 Years Later Do We Still Need An International Female Ride Day?
Yes, YES! IFRD for 14 years has shone a spotlight on women riders and the female motorsports arena. And though over the last decade female ridership has doubled, women still represent 19-24 percent of all motorcycle owners. That’s not even half, yet. The momentum generated on this one day, is still needed to continue advancing the future of motorcycling for women.
Inspire Others
IFRD is key for altering usual stereotypical roles associated to motorcycling and for that fact, all powersports. IFRD inspires women who do not yet ride, to explore the rewards motorcycling and motorsport create. By taking part on IFRD, the numbers of women who ride is highlighted, offering a first hand demonstration throughout all global cultures and diversities, of women who enjoy motorsports.
The IFRD action is also the message not only to the motorcycle and powersports industry at large, but, importantly to gender parity within all aspects of our lives. IFRD demonstrates and continues introducing women to the numerous faucets of the activity, and its shared camaraderie.
This is not the time to ease off our throttles.
From a world economic view, findings from the recent World Economic Forum, concludes that gender parity will not be attained for almost a century. “Projecting current trends into the future, the overall global gender gap will close in 99.5 years, on average, across the 107 countries covered continuously since the first edition of the report. At the slow speed experienced over the period 2006–2020, it will take 257 years to close this gap.” *source 2020 Global Gender Gap Report
It remains crucial in the segment of motorcycling, motorsport and powersports, that the work of IFRD continues.
And we can all play a role!
► Read more About the goals of International Female Ride Day®
Display The IFRD Logo – Get Ready To “JUST RIDE!”
The IFRD logo was created in 2007 with the aim to appear timeless and unique to women riders. It has only slightly evolved over the years, unchanged to ensure its iconic image year after year. The logo emphasises the broadness of the IFRD campaign with the planet pictured in the design. Her “open face helmet” is purposeful to visibly identify a female face. You’ll also notice her head is tilted up; chin high. This too is intentional to depict her searching the horizon representing an ever open-mindedness, forward thinking. Ever seeking forward, advancement.
Diversity in Powersports
In the IFRD logo, there are various forms of motorcycles as small silhouettes within the image. This highlights the fact that IFRD is an inclusive event and for all forms of motorsport. That equally means, all manufacturers, all styles, and all sizes are welcomed to join in and JUST RIDE!
IFRD Logo (Copy and Paste)
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IFRD Unified Message = Consistency
It is important to give IFRD its unified right and power. This consistency remains a key component to the success and clear message IFRD represents – women ride. Therefore to continue on with the 15th version, it is important we unify, globally, flying the iconic emblem which was designed to represent us all.
Share this unifying image for it signifies women united in motorcycling across all cultures. Join in, take a “ride-stand” and demonstrate your role in the world’s only synchronized women’s motorcycling movement.
Please read And Agree to Respect The Logo Use Agreement.
