Last Update: 10 February 2024

For the third year, the FOCUS FEMALE FORWARD added action on International Female Ride Day^® (IFRD) will again roll over for 2023. The #focusfemaleforward hashtag has resonated and remained relevant since its launch in 2021 – it’s a necessary focus!

Along with the longstanding IFRD motto of “JUST RIDE!”, the theme encourages simultaneous action. It showcases and applauds the numerous women who love riding motorcycles, participating in motorsports and engaging in powersports. Focus Female Forward  with hashtag, #focusfemaleforward will add emphasis to the women’s ride day goals, and spotlight bringing women to the forefront in all activities related.

#FOCUSFEMALEFORWARD

IFRD has been cultivating current and new generation of women rider enthusiasts who have joined in, dedicated to advancing and empowering women in the motorsports and powersports segments. IFRD was created through viewing the motorsport culture through a woman’s perspective (Vicki Gray, Founder) and enforced by the women who joined in around the world! This road for women rider’s through the IFRD 16 years action has ensured more deliberate discussions about the focus and advancement of women in motorcycling/powersports.  Things like what’s working, what’s not and what must change.

Actions Explained: FOCUS 

Focus aims to preserve IFRD goals and prevent them from being weakened or obscured. IFRD does not need to be mixed with other agendas – it merits its own independent cause. The action of supporting women riders is and remains the main focus of IFRD and a very necessary one.

Focus Female Forward  with hashtag, #focusfemaleforward will add emphasis to the women’s ride day goals, and spotlight bringing women to the forefront in all activities related.

There is only one IFRD globally synchronized women’s ride day and the day merits a full spotlight to ensure the growth and development for women in motorsports and powersports. Numerous events and happenings occur around IFRD which is fantastic, but often IFRD becomes the “side-lined” feature of a multi-focused event.  “Focus” is used  in the 2021 theme as a bold reminder that IFRD needs to maintain its vital spotlight for women’s progress.

FEMALE

Female further underlines the focus in IFRD and champions for women literally up front. This is also to inspire manufacturers, retailers, and media outlets to ensure a female presence. This can be established in their displays, brochures, product avail, and online platforms. That female, though still a minority in a male dominated activity, is not omitted but equally represented.

FORWARD

Forward propels “focus and female” to call out the equality that IFRD strives for – forward. That the default stereotype when topics of motorcycling, motorsport or powersports arise, will not be to that of male, but of female and male.

Forward also chosen as women still only represent approximately 20% of all motorcycle riders. The work of IFRD and its forward momentum must continue for the expansion of women in motorsport.

Help #focusfemaleforward on IFRD

Focus, Female, Forward –for women!

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