Can-Am 20 For 20 is a virtual group ride for women, by women, with a goal to collectively ride 20,000 miles on their vehicles. Along the way, we will encourage the riders to engage other women to spread the joy of riding. And to celebrate reaching the goal and all the women who helped get there, Can-Am is creating the Women of On-Road Fund, which will help make riding accessible to all women, especially new riders.
Can-Am On-Road is an official supporter of International Female Ride Day® (IFRD), which took place this past August 22, 2020. Can-Am were proud to launch the Can-Am 20 for 20, in joint celebration of IFRD to amplifies their push to inspire more women to ride.
Can-Am 20 for 20 is part of the Can-Am Women’s Mentorship program, which focuses on inclusivity and education to help women overcome the barriers that prevent them from experiencing the power of riding. Riders connect over shared experiences and love of riding on the Women of Can-Am On-Road Facebook group, which is also a resource for new riders to seek information and inspiration.
Can-Am 20 for 20 Kick-Off Video!
Join The Ride!
Right now, only 20% of all riders are women. Our mission is to celebrate that 20% and open the riding community to all women. Can-Am 20 For 20 is a virtual group ride with a goal to collectively ride 20,000 miles. Riders can ride wherever they are and track their miles on social media. Join us as we go the distance to bring more women into riding.
Tracking Your Miles
Whether it is on Facebook, Instagram or both, it’s easy for participants to track their distance and help Can-Am and its community reach the goal of 20,000 miles.
Here is how to participate:
- Track miles in this form here
- Share a picture or video from the ride on social media with #WomenOnRoad, #IFRD, and #InternationalFemaleRideDay
“Can-Am and myself share more than our international vision. We both are about change, to make and to be the change in riding. I believe that the road should be open to all, and to have a major player such as Can-Am join the IFRD movement is significant,” said Vicki Gray, founder of International Female Ride Day®. “Our community and myself have a special connection with the brand. For me personally, I have been an instructor for road and for racing for over 30 years and have worked alongside BRP during our Canadian FIM Instructor training symposium (as the only female instructor!) where we offered testing of the Can-Am on track. I love the fact that Can-Am is committed to bringing more women into riding. And their new Women’s Mentorship Program is fabulous, congrats!”
The Women Of On-Road Fund
To celebrate reaching our goal and all the women who’ve helped Can-Am get there, the company will be creating the Women of On-Road Fund, a fund that helps make riding accessible to all women, especially new riders.
Stay tuned as in the coming weeks, more details will be revealed about the fund and how Can-Am will be helping women in the riding community.
Learn more at canamonroad.com/20for20.