Last Update: 10 February 2024
To celebrate the 15-year milestone of International female Ride Day ® (IFRD) – the worldwide women’s motorcycle ride day campaign introduces the 2021 theme #focusfemaleforward to further underline the day’s actions. The IFRD call to action of “JUST RIDE!” highlights and celebrates the many numbers of women who enjoy motorcycling, motorsports and powersports. The 2021 theme will add emphasis to the women’s ride day goals, which among many, aim to dispel preconceived stereotypes in motorcycling while encouraging others to take up the activity.
#FOCUSFEMALEFORWARD
#IFRD2021
Every year on the first Saturday in May International female Ride Day® is celebrated by women motorcycle riders in over 120 countries and on six continents. The theme has been chosen based on the following:
FOCUS
Focus intends to ensure IFRD goals are maintained and do not become diluted or camouflaged. That IFRD need not be combined with other purposes – it deserves its own rightful standalone cause. The action of promoting women riders is and remains the key focus of IFRD and a most needed one.
There is only one IFRD globally synchronized women’s ride day and the day merits a full spotlight to ensure the growth and development for women in motorsports and powersports. Numerous events and happenings occur around IFRD which is fantastic, but often IFRD becomes the “side-lined” feature of a multi-focused event. “Focus” is used in the 2021 theme as a bold reminder that IFRD needs to maintain its vital spotlight for women’s progress.
FEMALE
Female further underlines the focus in IFRD and that women are up front. This is also to inspire manufacturers, retailers, and media outlets to ensure a female presence. This can be established in their displays, brochures, product avail, and online platforms. That female, though still a minority in a male dominated activity, is not omitted but equally represented.
FORWARD
Forward propels “focus and female” to call out the equality that IFRD strives for – forward. That the default stereotype when topics of motorcycling, motorsport or powersports arise, will not be to that of male, but of female and male.
Forward also chosen as women still only represent approximately 20% of all motorcycle riders. The work of IFRD and its forward momentum must continue for the expansion of women in motorsport.
How Can You Help #focusfemaleforward on IFRD?
- Ensure female is the focus on Saturday 1 May.
- If organising a ride or event be sure the event title is International Female Ride Day first and foremost, with all other features secondary/ following.
- Excite your local motorsport retailer to be IFRD ready on 1 May by placing a “female focus” theme in their shop (displays, sales, gear, etc.)
- Contact your local media or news outlet to have them pay focus to the importance of the day.
- Share your images on your social platforms using the hashtag #focusfemaleforward and #IFRD2021
- Enter your IFRD ride day capture in the IFRD photo contest *details announced shortly!
Celebrate International Female Ride Day® safely (see the Covid-19 IFRD Guide), and raise awareness for women motorcycle riders, women in motorsport and powersports!
Focus, female forward –for women!
