Last Update: 15 October 2025
Three years after the launch of their first helmet, Atelier Ruby Helmets has opened a flagship boutique: Unique and Discreet, A Destination for Connoisseurs.
Ruby is located in the centre of Paris next to Place Des Victoires, 1 Rue Herold, in a charming street of Ateliers! An easy walk to the Louvre and Palais Royal. Ruby invites you to discover Ruby!
When inside the new boutique you will encounter the complete Ruby collection, including limited editions art editions and one-of-a-kind helmets, plus a small “cabinet des curiousites”- housing a curated selecting of items which reflect Ruby’s universe and demanding aesthetic.
The boutique at #1 rue Herold provides a venue for the avant premier of new products and an opportunity to make an appointment to discuss created creating your own ‘costume’ personalised/ customized helmet.
The Ruby Boutique is also host to a changing display of exceptional motorcycles currently on view are a beautifully restored 1937 Velocette Mac and Basil; the incredible 1930 Brough superior SS100 racer and both of these are for sale!
Designed entirely by Jérôme Coste. The interior is a room-size expansion of the brand’s retro futuristic chic Aesthetic. A pure space where quilted cardinal leather (as found inside the Ruby helmet) and dark oak meet machined riveted aluminium stream lined furniture: the embrace of natural and mechanical worlds in intimate harmony.
Mankind and machine Ruby’s raison D’etre.
