Last month, CoverGirl further diversified its roster of spokesmodels that includes Zendaya, Sofia Vergara, Janelle Monae and male beauty vlogger James Charles when it named Insecure’s Issa Rae as a face – and the brand hasn’t stopped there. Shelina Moreda and Massy Arias are the latest to land contracts with the major beauty brand.
Each of these boundary-breaking women are in line with CoverGirl’s mission to empower “women to fearlessly and relentlessly pursue their passions and boldly express themselves to the world.”
“Makeup is something I’ve always enjoyed, and it’s something that sets me apart when I’m on the racetrack,” Moreda said in a statement. “The only thing you can see are my eyes peering out of the helmet, so that’s the part I especially love to play up. My partnership with Covergirl shows the world that it’s okay to have an active, yet powerful career and still value feeling pretty. I am happy that I’m able to encourage other people to unapologetically be themselves, pursue what they love, and share it with the world.”
CoverGirl’s mission to empower “women to fearlessly and relentlessly pursue their passions and boldly express themselves to the world.”
Outside of an exploratory time in college, I will admit to a certain amount of naiveté when it comes to women’s makeup, but I do know a few things about motorcycle racing, and a little bit more about the motorcycle industry as a whole, which is why today’s news is a pretty big deal.
Motorcycle racer Shelina Moreda has been named one of two newest spokes-women for CoverGirl cosmetics with aim to broaden its reach with women,
Moreda is known best for racing in the MotoAmerica paddock, along with stints abroad, racing in China, Japan, Qatar, and Spain. You can read about her time racing the Suzuka 4-Hours race where she and Melissa Paris were the first all-female team to complete in the Japanese endurance race.
CoverGirl says they chose the two inspiring women because “they believe in pursuing your passion in a way that makes you feel confident and beautiful.”
Good job Shelina – more money for racing!